On December 3 and Organized by Cuadernos de Logística and with the sponsorship and participation of the CeMAT fair in Hannover, a round table on Export was held in Madrid.
José Blásquiz, president of ATOX Storage Systems, was one of the attendees along with other prominent representatives of the business field at the highest level, mainly from companies that provide logistics and maintenance products and services.
With a long history in the international market, Mr. Blásquiz, the visible head of ATOX, had a lot to contribute in this match.After four hours of debate, interesting conclusions were reached:
The export channel must be the result of a careful analysis, be part of the company’s strategy, be well established in all areas of the company, be part of its culture and be supported by a team focused on it and involved in that channel. .
Local legislation should not be a barrier to reaching these markets, the “Spain brand” and the prestige of Spanish products and services are a good support argument, and international fairs are a magnificent channel to make themselves known.
In short, the strategy as a key to the internationalization of companies was one of the most repeated concepts in the debate, as well as non-precipitation:
A time of analysis, market study and search for the appropriate channel of about two or three years is estimated as advisable.
ATOX Storage Systems, with extensive experience in exports, has offices in various countries. As a leader in the manufacture of metal shelving, it occupies a fundamental role in the logistics and handling chain.