Traditionally, competitiveness in the market was defined by the 4 P’s of marketing: Product, Price, Promotion, Place (in Spanish: Product, Price, Promotion and Point of sale). This was especially the case for mass markets, where fewer references are handled with large volume orders. But modern markets have evolved towards more volatile consumer trends, placing greater demands on logistics processes. This has led to defining the principles of the 4 Rs of supply chain management: Reliability, Responsiveness, Resilience, Relationships, which must be established as the main objectives of logistics strategies.
Reliability (confiabilidad)
One of the main causes of lack of reliability is variability, which is why management methodologies such as six sigma, which precisely seek to reduce the variability of the results of the processes and which are applicable to different areas throughout the supply chain: manufacturing processes, distribution, order preparation, reverse logistics, etc.
Responsiveness
Online sales have caused the evolution towards higher and higher expectations in the speed of shipping. Currently, 24-hour delivery times are becoming popular and initiatives are emerging, especially promoted by the main e-commerce giants, to get the merchandise to the consumer on the same day the order is placed.
If in traditional markets a good product at a good price were the main ingredients for competitiveness, now immediate delivery must be added to the equation. This significantly increases the demands on the supply chain, which must be able to satisfy small but very frequent orders while keeping costs within profitable levels, including last mile costs. In modern markets, the supply chain agents with the fastest response capacity will be the winners.
An agile response also requires having highly efficient warehouses. With systems such as Disban H automatic dispensers for high-speed automatic order preparation, without inventory errors during operation, a response can be provided even in peak work conditions or where demand suffers great fluctuations. Examples such as consumer product warehouses with seasonal campaigns or on specific dates, sectors such as pharmaceutical logistics where order processing is concentrated in certain time slots, warehouses for online stores that may be receiving new orders 24 hours a day, 365 days a year. year etc
When the merchandise requires manual handling, due to its physical characteristics or diversity of references, the ATOX light-guided system provides a semi-automatic picking system with operations pick-to-light and put-to-light, optimizing the tasks of warehouse operators while reducing inventory errors.
ATOX automations provide great versatility, so that in addition to streamlining order preparation operations, it can be applied to the optimization of reverse logistics tasks.
Resilience
The identification of the most vulnerable links in the supply chain and the analysis of their risks becomes of great importance. To this is added that, due to the characteristics of current economies, there has been a tendency to reduce inventory levels and, with it, safety stock levels. This represents greater demands for all intermediaries in the chain, who have to ensure reliability in delivery times, the availability of merchandise in the event of unforeseen demands, etc.
Warehouses and distribution centers must be more efficient, incorporating automation systems that streamline internal logistics and allow synchronized inventory control. ATOX Soluciones Tecnológicas automated systems are modular and highly versatile, with a great capacity for scalability and adaptation to the future needs of warehouses and to variations in their management processes.
Relationships
The 5 R’s (or 5 C’s) of the supply chain
- The Right goods
- In the Right quantity
- At the Right place
- At the Right time
- At the Right price
Often 2 additional objectives are added:
- To the Right customer
- In the Right condition
speaking then of the 7 R (or the 7 C in Spanish).
One of the keys to achieving these objectives in order preparation is to use automatic order preparation systems such as ATOX Disban H automatic dispensers or miniload systems. In this way, orders can be fulfilled at high speed without producing inventory errors during the operation.
In addition to automatic dispensing, the light-guided system can also be used for order preparation with pick-to-light operations, streamlining the tasks of warehouse operators, improving ergonomics and reducing inventory errors.
Automatic order picking systems can work in coordination with the intelligent roller conveying system designed and manufactured by ATOX. In this way, several operators can collaborate in the preparation of the same order without leaving their warehouse area and the sorters can automatically classify the merchandise according to the current status of the order, or according to its destination in the delivery area.